7 Steps to Creating a Winning Coaching, Consulting or Service Business

I really like the stuff that John Jantsch and the stuff he puts out through his Duct Tape Marketing blog.

In this installment, he outlines some good points for creating a business that doesn’t necessarily have a tangible “product”.

These points include:

1. Turn your service into a product
2. Develop a suite of tools and systems
3. Build a brand that’s easy to talk about
4. Push out lots of expert content
5. Lead generate from multiple outposts
6. Perfect your lead conversion close
7. Construct a killer network

Have a read. I’m bookmarking it, as well as blogging about it and following John on Twitter.

7 Steps to Creating a Winning Coaching, Consulting or Service Business | Small Business Marketing Blog from Duct Tape Marketing